Digital Solutions

Social Media Advertising

Once you have established a clear social media marketing strategy, you can start to consider advertising on social media platforms. Most social media sites now easily allow advertisers to utilise their reach and promote their products from within the platform. They also include good analytics tools to assess the success of the investment made. This might include a promoted tweet or post, a promotion of user-generated content or even an entire campaign that is released across multiple social channels. , you can start to consider advertising on social media platforms. Most social media sites now easily allow advertisers to utilise their reach and promote their products from within the platform. They also include good analytics tools to assess the success of the investment made. This might include a promoted tweet or post, a promotion of user-generated content or even an entire campaign that is released across multiple social channels.


Content Marketing

Content Marketing is another great way to get a brand and message in front of the right people. It’s primary focus is to attract organic traffic to a website by improving a site’s SEO, but once you have the strategy and content in place, you can increase its reach and engagement by paying for the content to feature on relevant websites. Paid advertising can help to increase the ROI of content marketing - i.e. without promotion, the production costs can often outweigh the potential return.







Email Marketing

Email Marketing should be an integral part of your online communications as it’s an important way to keep in touch with your existing customers. As such, consideration and investment should certainly be on your radar. Whether you love or loathe Amazon, they are undoubtedly one of the leaders when it comes to sending targeted email campaigns and we can all learn a lot from them in this respect.







Search Engine Marketing (SEM)

Search Engine Marketing is designed to increase the visibility of your website on the search engine results pages (SERP) by paying to appear on search engines, such as Google. It is not to be confused with SEO (search engine optimisation), which is the art of appearing as high as possible within the search engines without having to pay for it. SEM is often called PPC (pay per click) and can be used on Google Adwords or Microsoft Bing Ads for example. The effectiveness of the investment is generally measured by CPC (cost per click) or CPI (cost per impression).







Display Advertising

Display advertising is when your advert - usually made up of branded photos, videos, graphics or rich media content - are placed on third party websites, which when clicked, refer the user back to your own website. It’s important to consider the journey the user takes when they click on an ad as it would be a waste of time, effort and money to attract web traffic that doesn’t convert to business because the UX on the landing page hasn’t been properly thought out.





Have Any Project in Mind ?

Hire Us